Johnson on State Pension

Johnson on State Pension

Boris Johnson makes new commitment to triple lock pension

Read more
Royal Fury

Royal Fury

meltdown after Prince George birthday message exposed

Read more
Man U for the Win

Man U for the Win

Manchester United already know their blueprint to beat Chelsea

Read more
Homepage / Business / Craft brewer Crumbs’ success with artisan leftover loaves lands key Waitrose contract
Woman in critical condition after being hit by van on Scots road French priest shot outside his church in Lyon as cops launch hunt for gunman Before Laxmmi Bomb, THESE Bollywood films changed their titles after embroiling in controversy Allu Arjun BEATS Prabhas to become the most loved male Tollywood star on social media Bigg Boss 14 Weekend Ka Vaar Live Updates: Salman Khan schools Rahul Vaidya for calling Jaan Kumar Sanu a product of nepotism PIP and work: Can you claim PIP if you are working? Man arrested in Dublin after gardaí seize €269,000 worth of drugs, including crack cocaine Inheritance tax to be affected by new law arriving in 2021 – grandparents may be hit Flowers by Dee Collins Boris Johnson Set To Announce National Lockdown For England, Reports Suggest FTSE 100 LIVE: London’s top index suffers worst week since June as £72 billion wiped off Hairmyres Hospital blaze drama as 3 fire engines respond to late night incident Rishi Sunak’s Plan for Jobs scheme unveils latest update as 4,500 Work Coaches are hired Martin Lewis explains how ‘tricky’ tax payments on miss sold PPI pay-outs can be reclaimed Family of Team GB runner Chris Smith say he died ‘doing what he loved’ Bigg Boss 14, Day 23, Preview: Rubina questions Pavitra’s character; Rahul accuses Jasmin of character assasination Monalisa looks breathtaking in her all-blue outfit for a store launch – view pics Bigg Boss 14, Day 22, Twitter Reactions: Priya Malik says ‘very silly of Kavita Kaushik to blame Eijaz Khan for her lack of friendships’ FTSE 100 LIVE: Index closes DOWN as coronavirus resurgence terrifies markets What Solskjaer told Rashford before Man Utd hat-trick vs RB Leipzig Victor Lindelof praises Man United ‘game changer’ vs RB Leipzig Prince Philip’s ‘addictive’ new hobby creates a unique bond with Prince Louis Greenwood dedicates Man United goal to former City player Jeremy Wisten Queen urged to spend Christmas Day with Prince Charles and William as Harry snubbed Stardust depiction of David Bowie ‘not an impersonation’, says director Tracey Emin: I hope to ‘get past Christmas’ following cancer diagnosis Man Utd star Alex Telles tests positive for coronavirus as Solskjaer explains absence Man Utd boss Ole Gunnar Solskjaer reacts to Marcus Rashford heroics in RB Leipzig win Meghan Markle and Harry ultimatum: ‘Time to stop talking and start working’ – expert Prince Charles and Camilla make rare visit to Bank of England amid second wave worries Meghan Markle and Prince Harry’s ‘wonderful’ election speeches show ‘civic duty’ TestCard starts at-home health revolution with UTI check Alex Salmond says remit of probe into Nicola Sturgeon should be widened Universal Credit: Minister hints at incoming changes as benefit ‘can always be reviewed’ SEISS third grant: When is the next Self-Employment Income Support Scheme grant paid? Bigg Boss 14: Karan Patel, Kamya Panjabi and VJ Andy REACT to Jasmin Bhasin and Rahul Vaidya’s fight Amitabh Bachchan’s grandson, Agastya Nanda makes his Instagram debut; Alia Bhatt, Suhana Khan question his quirky captions Shraddha Kapoor is the new Naagin of the big screen FTSE 100 LIVE: British FTSE index to open 27 points LOWER amid coronavirus and Brexit fear Tributes paid to Shotts community champ described by family as their “hero” Nigella Lawson Doesn’t ‘Take For Granted’ That She’s Still Alive At 60 FTSE 100 LIVE: Brexit deal ‘won’t change’ markets -pound ‘fails to lift’ despite good news First Minister’s briefing: Lanarkshire sets new weekly record for Covid cases ‘Soviet gulag’ homeless hostel in Glasgow on market as ‘development opportunity’ Council tax rate: What council tax band am I? How to check Furlough warning: Fraud and scams ‘are sure to continue’ as new HMRC data comes to light #NehuDaVyah: Rohanpreet Singh displays his mehendi, with Neha Kakkar’s name written on his palm — watch video Bigg Boss 14: Eijaz Khan recalls falling in love with a co-dancer on tours during his struggling days Rana Daggubati and Miheeka Bajaj make for a gorgeous couple at their first Dussehra celebrations Factory demand still not reflected in price rises as supplies remain strong Instagram changes nudity policy after campaign by plus-sized model Will the UK have a second recession? Economists warn of ‘double dip’ FTSE 100 LIVE: China set for consumption rebound as coronavirus curb fades Meghan Markle and Prince Harry told ‘they can’t have it both ways’ after Royal Family exit Prince Harry and Meghan Markle set new royal precedent with Archie Harrison title decision Meghan Markle’s new neighbour made scathing comment about her wedding dress – ‘Kate won!’ Piers Morgan compares Meghan and Harry’s Netflix shows to ‘root canal’ in scathing attack Manchester United manager Solskjaer sends message over Daniel James form Man City player Eric Garcia defends Pep Guardiola decisions Royal heartbreak as Eugenie and Beatrice ‘remind Queen of family devastation’ Marcus Rashford named Pride of Britain as fight for hungry kids continues Man Utd flop Memphis Depay pays tribute to Virgil van Dijk during Lyon goal celebration Man Utd boss Ole Gunnar Solskjaer picks biggest positive from Chelsea draw Nicola Sturgeon in rallying cry as she says pandemic could end in ‘few months’ National Lottery results: Your Lotto winning numbers for Saturday October 24 Ridhima Pandit dazzles in her saree avatar this Navratri Naagin 5, 24th October 2020, written update: Dheeraj Dhoopar aka Shakura kidnaps Surbhi Chandna aka Bani to marry her Bigg Boss 14: Fans trend Gauahar Won Hearts to celebrate the stint of the diva inside the house Thousands Sign Petition Against Non-Essential Items Ban In Welsh Supermarkets Universal Credit claimants could get £1,200 boost paid into bank account – warning to note President Trump continues to push on Joe Biden’s oil comments Free bus pass rules have changed in one part of UK due to state pension age changes Strictly Come Dancing set for return of live shows FTSE 100 LIVE: Dollar soars following explosive Trump vs Biden US presidential debate The Prom trailer: Meryl Streep, Nicole Kidman dance and shine in this adaptation of the Broadway show Bigg Boss 14: ‘Lakhon log Sidharth Shukla bane ghum rahe hai’ says Kamya Punjabi as she unknowingly tags wrong account while praising him Popular soft play facility under threat of closure due to pandemic Naagin 5: Sharad Malhotra or Dheeraj Dhoopar — who looks the best on screen with Surbhi Chandna? — vote now Dealer caught with £16k of cannabis told cops it was ‘gifted to him by friend’ Cold Weather Payment: DWP unveils support for Britons this winter – are you eligible? Last orders in Greater Manchester as pubs close for last time before Tier 3 State Pension: Can I claim State Pension in more than one country? Man City transfer news RECAP Man United ‘rival Chelsea and Bayern for Zakaria’ and more rumours Man Utd hero Ryan Giggs compares new signing Alex Telles to Liverpool duo Prince Charles holds special meeting in place of Queen as he prepares for future as King Royal news: King and Queen sit down in unprecedented video apology following COVID blunder Tier 2 grants: Who is eligible? How do I apply? Man Utd, Liverpool, Arsenal and Chelsea to be impacted by new Premier League rule change Prince Philip health fears: ‘Proud’ Duke ‘makes massive effort’ before public appearances Princess Anne Christmas heartbreak as she’s forced to choose between Zara Tindall & Peter Queen heartbreak: Meghan Markle and Prince Harry issued Christmas orders – ‘Enough snubs!’ FTSE 100 LIVE: EU stocks plummet over coronavirus – Sunak to make major announcement Prince William Got Trolled By KFC And It’s Finger-Lickin’ Funny How perfect storm of patient privacy, long phone calls and recruitment issues is causing our contact tracing system to fail The Left Wing: ‘They broke the rule for Johnny Sexton’ – is it time for Ireland to end overseas exile? Bigg Boss 14 promo: Nikki Tamboli, Jasmin Bhasin, Jaan Sanu cry incessantly as Bigg Boss announces eviction — watch video Shweta Tiwari’s hot avatar in a white bikini leaves Divyanka Tripathi in awe Vanitha Vijayakumar opens up on her marital woes with Peter Paul, says in tears, ‘It seems he loves alcohol more than me’ Oxwash’s green tech puts new spin on laundries

Business

Craft brewer Crumbs’ success with artisan leftover loaves lands key Waitrose contract

The launch in 176 stores will see the Surrey-based brand double output of its four beers (£2.65 a bottle) that include a zesty sourdough pale ale, a spicy rye thriller and a sweet malty brew made from white bloomers. Now on track for a £1million turnover in 2023, “this is the making and the saving of Crumbs,” say owners Morgan and Elaine Arnell who saw lockdown increase online trade, but hit sales from festivals, markets and delis. 

Concern about waste, the UK bins some 44 per cent of loaves made each year, stung the couple, both from blue-chip marketing backgrounds, into starting Crumbs in 2017 helped by a £15,000 crowd-funded raise. 

Teaming up with Isle of Wight brewery Goddards for production and local artisan bakery Chalk Hills in Reigate for its surplus stock, their recipe trials showed brewing with breadcrumbs produced the finest pints.  

“Both Goddards and Chalk Hills were very open to new ideas. Our distinctive flavours come from using only one type of loaf in each brew and crumbs which are better at releasing the bread’s starches and maximising its contribution to fermentable sugars,” says Morgan who is working on incorporating leftover coffee grounds from the bakery’s café into recipes.    

A circular system delivers the waste stock to Crumbs and it is developing its on-trade business with pubs and restaurants, new products with other novel foods and expanding its artisan bakery supply chain.  

A search for further investment next year is also likely. 

Crumbs secured the Waitrose contract after linking up with its buying team on LinkedIn. 

Craft beer sales are up 34 per cent year-on-year at the supermarket chain renowned for its environmentally-aware stand on food production and Crumbs has seen strong sales so far. 

“We are always keen to help companies who reduce food waste,” said its beer buyer Louise Witchell. “Crumbs have shown such agility to adapt to the current situation – it’s very impressive. We know our customers are keen to support innovative companies who are not only producing great beer, but making a difference too.

www.crumbsbrewing.co.ukwww.waitrose.co.uk

Comments are closed.