For the first time, a UK supermarket has launched a loyalty subscription service. Under the Clubcard Plus scheme, customers pay monthly for the service. So what do customers get in return?
Subscribers to the Clubcard Plus scheme will pay £7.99 for the new service.
It takes two minutes to join up, and you can decide to cancel at any time.
Benefits from the scheme will be accessible in the supermarket’s Clubcard app.
Alessandra Bellini, Tesco chief customer officer, said: “New Clubcard Plus is a breakthrough innovation giving customers even more ways to get the best value while shopping at Tesco, for their everyday essentials, weekly shops, Mobile and Banking”.
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Tesco outline four benefits subscribers will get with Clubcard Plus:
- 10 percent off two big shops in-store (exclusions and limits apply)
- 10 percent off selected Tesco brands in-store (such as clothing brand F&F, Tesco Pet and Fox & Ivy)
- Double data from Tesco Mobile (conditions apply)
- Tesco Bank credit card with no foreign exchange fees abroad (Over 18’s and UK residents only, subject to status. Other fees may apply)
Tesco Clubcard Plus: The scheme costs £7.99 a month
Martin Lewis appeared on ITV’s This Morning last Friday to discuss the new scheme.
According to Martin Lewis’ Quick Deals on the ITV website: “Tesco is launching a new Clubcard Plus subscription service today (November 8), which gives perks like discounted shopping for a monthly fee of £7.99.
“The scheme gets you 10 percent off two shops of up to £200 each every month, as well as a separate 10 percent off Tesco’s non-grocery brands like its F&F fashion range.
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“It also gives double data on Tesco Mobile phone contracts and the option to apply for a new Tesco Bank credit card with no foreign transaction fees from next year.
“You’d also get the usual benefits of the Clubcard scheme, which won’t be changing.
“So, you can still earn points on spending and boost them to triple their value.
“For most people the big benefit is the 10 percent off two shops.
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“If you spend £80+ over two shops every month in Tesco stores it is worth it, as your gain is the same or more than the fee – if you max it out you’ll be £32/mth up.
“Tesco has learnt from Amazon Prime that when people pay for a subscription they’re more loyal, so bizarrely it will tend to get the benefit of the subscription fee and more sticky shoppers by doing this.”
The original Clubcard scheme will still operate as usual.
Subscribers to the new scheme will also be able to use their Clubcard to collect points and get vouchers.